Cookie Policy for Website

Key Points and English template

On this page, we provide you with an overview of the most important aspects of a Cookie Policy for Website in Switzerland, including the elements to be taken into account when drawing up the agreement.

Subsequently, we will provide you with a legally compliant template of a Cookie Policy for Website under Swiss law.

Use a Cookie Policy for Website...

… you are using cookies on your website for business purposes and want to make sure your visitors are well informed about how they are used

… you wish to have a cookie policy in place that is fully compliant with data protection law

Key Points included in a Cookie Policy for Website:

What is a Cookie Policy for Website?

A cookie is a small text file that gets stored by the web browser of the user of a website. It keeps track of sites visited by the users and provide them with targed advertising, assists a person shopping online, recalls a user’s choice for a specific website, or more broadly enhances a user’s experience when navigating or using a website. 

Yet the use of cookies raises data privacy questions. Indeed the EU has become increasingly concerned about the storage and use of personal data (which in most cases is inherent to the use of cookies) and in particular targeted advertising. 

Under the general data protection regulation (GDPR), website owners that have a – even remote – link with the EU (say, because they target personal data in the EU) are required to seek the users’ active consent and inform them on how they use cookies. A cookie policy does just that and is therefore a very useful data protection compliance tool. 

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