All contracts

Sponsorship Agreement

Key points and template

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Key Points Included in This Sponsorship Agreement

Details of your sponsorship, including whether it is a one-off or a recurring contribution
Sponsor branding and publicity requirements
Preferential arrangements and conditions for participating in the sponsee’s events
Cancellation and refund provisions

Use This Sponsorship Agreement if …

… you want to associate your company or brand with an event or organization to boost your corporate image

… you would like to make a financial contribution to an event or organization that fits your public image

What is a Sponsorship Agreement?

Under a sponsorship agreement, a company (sponsor) undertakes to make a financial contribution to an event or organization (sponsee). In return for its contribution, the sponsor has the right to associate its name, brand, and logo with the sponsee with the goal of enjoying positive publicity.

As a sponsorship agreement mainly serves to boost the sponsor’s public image, it is crucial to carefully draft the sponsee’s obligations to show the sponsor’s name in the sponsee’s printed, static, and dynamic material as well as display its brand and logo in the sponsee’s events.