… you want to associate your company or brand with an event or organization to boost your corporate image
… you would like to make a financial contribution to an event or organization that fits your public image
Under a sponsorship agreement, a company (sponsor) undertakes to make a financial contribution to an event or organization (sponsee). In return for its contribution, the sponsor has the right to associate its name, brand and logo with the sponsee with the goal to enjoy a positive publicity.
As a sponsorship agreement mainly serves to boost the sponsor’s public image, it is crucial to carefully draft the sponsee’s obligations to show the sponsor’s name in the sponsee’s printed, static and dynamic material as well as display its brand and logo in the sponsee’s events.
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