Privacy Policy for Website

With a privacy policy, a company publishes a statement on its website outlining how it collects, uses, processes and manages users’ data. 

The users generally accept the terms and conditions of the privacy policy by continuing to visit or use the website. Informing users about the use of their data not only creates a safer and more transparent online environment, but it is also one of the key requirements of the European Union’s general data protection regulation (GDPR). 

The GDPR imposes obligations (and levies harsh fines) onto organizations anywhere – that is including Switzerland – so long as they target or collect data related to people in the EU. According to the GDPR, the term “personal data” encompasses any information relating to an identified or identifiable natural person (for example name, location data, cultural identity, etc.). Though far-reaching, the text of the GDPR is less than edifying when it comes to specifics, making compliance with this regulation a daunting prospect for small and mid-sized businesses.